TRAI (Telecom Regulatory Authority of India) released a regulation in 2018 to implement the registration of Distributed Ledger Technology (DLT) in order to enhance control over fraudulent activities and to prevent customers from Unsolicited Commercial Communication (UCC). You can read all about DLT and about its advantages here.Now, as part of their Phase-3 implementation, TRAI introduced another regulation. Before this, any organization wanting to connect with customers through SMS has to- Get their KYC done- Get their Sender ID approved and linked to the registered companies.In addition to this, from March 2021, you also have to get your SMS content...
Read More