Wider Audience Reach:- Broadcasting service allows you to use technology to make the process quicker and more secure and allows you to reach many people simultaneously. Technology does not require any special attention or micromanagement to get things done at the right time. It allows you to reach a large number of people at once. 

Cost Effective:- The use of technology to increase your reach is an infamous way that most businesses are implementing, the recent boom in the technology sector has made it possible for businesses to use different methods to continuously engage with their target audience and keep the conversation going while saving a lot of cost and time on their end. There are various voice and text broadcast services that allow them to schedule campaigns for the future.

Less manual work:- with the use of tools and technology, businesses can broadcast their message to a large number of people in a very short span of time, all they have to do is upload a list of their customers and schedule messages and then the rest is handled by the technology, also you can customize many things according to your audience and the geographical segmentation.

Send Promotional offers:- You can use Bulk SMS to send information about special discount offers and stay continuously engaged with your customers, sending continuous promotional offers also helps to create a brand name and memory in your customers’ minds.

Information Dissemination:- With voice and text broadcast services, you can send information to thousands and lakhs of people at once, customize it according to geographical parameters, and send messages in different regional languages.  

Confirmation messages in case of closing a transaction:- While doing a transaction there are various stages that ask for customers confirmation before the final stage or the purchase stage, it is not possible to connect manually with the customers at all stages, this is where Voice broadcast and text broadcast comes for the rescue, it uses automation to reach customers at right time and get their confirmation.

More Effective and authentic – The solutions available for voice and text broadcasting service come with a lot of features that help to keep track of your campaigns, check the delivery rates, and get segregation of your data giving you value in the form of numbers of active data from your total data and they are also very authentic when it comes to delivery and data security aspect.

Detailed Reports and Analytics:- The technology of voice and text broadcast allows you to get detailed reports of your campaigns and gives you analytics to plan your future campaigns accordingly to get the best results and conversion. 

Increased Productivity:- The use of voice and text broadcast services helps you to send your message to a large audience at once, which helps to save time for your sales team and increase their productivity by easing their task, it also provides them the leverage to use automation tools to engage with their customers and give attention to more important tasks.

Better Conversion:- With the use of voice and text broadcast service, you can connect with your prospects and target audience on a large scale and get a better response and conversion, now if you use tools to do marketing and communication with your customers your agents will be able to focus more on their other tasks and will show better productivity and better results.

Now that you’ve understood the multiple benefits of using voice and text broadcast services for marketing and communication of your business. You should definitely use these services in your marketing campaigns and retargeting campaigns to connect better with your target audience. Use Bulk Voice broadcast services to engage with customers on a more personalized level by sending them voice messages in their preferred or regional language. And use text broadcasting for customers who prefer written communication and want to get short and specific messages. 

Use Awaz De India Bulk SMS and Bulk voice broadcasting service to reach a large number of customers at the same time and get better leads for your business while creating a memorable image in your audiences’ minds.

Advertising and Marketing Solution is the need for today’s Businesses. If you would like to delight your customers with the use of such great tools as Bulk SMS and Bulk Voice Broadcasting services or have queries regarding our other solutions write to us at sales@Awaz De India.in or contact us at 8595080808. Thank you for reading!

In order to be successful, any business demands skills and resources. If you have an already established business to operate, then guess you are always looking up new ways to expand its reach. Isn’t it? Growth and the capacity to keep up with ongoing trends is very much essential. On the other hand, everyone is aware that individuals use their smartphones more than ever. 

Businesses are moving forward to strengthen interaction and communication with the market. Therefore, Bulk SMS marketing is one of the ways that organizations are employing these days. This has given an effective way for organizations to advertise their brand and enhance client outreach. Besides that, there are many other reasons why businesses should opt for it. To know more, you are suggested to read until the end.

6 Reasons Businesses Should Introduce Bulk SMS in their Marketing Campaigns

1. Targets Selected Audience

Bulk SMS for businesses has made it easier to target the chosen demographic for marketing and advertising that serves them in the best way. In order to send Bulk SMS for businesses, it is very crucial to use data on the audiences depending on the demographics, psychographics, lifestyle, geography, and behavior. 

When SMS services for businesses are used in an effective way, it produces significant returns in terms of the high conversion of clients. An organization must make sure that its clients receive all of the advantages of SMS services.

2. High Conversion Rate

When compared to emails, SMS messages have the ability to increase as well as offer higher conversion rates. The chances of converting recipients are usually higher when the messages are customized to their demographic alongside their purchasing habits. 

This enables us to connect with the prospects easily besides persuading them to take the desired steps by utilizing powerful messages. The messages can be more direct and effective regardless of the fact whether you want the recipient to click a link or join up for something.

3. Customizable Campaign

With the help of Bulk SMS marketing, you can choose to target the whole contact database, a specific group of people as well as a single person. The success of the marketing campaign depends on how personalized it is. 

For example, you should send a different message to the prospects than to the current ones. Setting up templates and personalizing an SMS every time you send one out becomes quick and simple. Additionally, the chances of customers reacting to a message likely increase than to one that is general or irrelevant.

4. Brings Convenience to Customers 

Have you ever seen how e-commerce businesses use timely SMS alerts to inform clients of their pending orders besides recent purchases? Similarly, banks use SMS to inform clients about deductions, deposits, balances, withdrawals and more. 

When businesses prefer using Bulk SMS marketing, it guarantees mutual gain. On the other hand, the companies get the chance to reduce the cost associated with offering customer support. Not to mention, customers find it handy to have immediate access to all the needed information through SMS.

5. Timely Updates 

With the help of bulk SMS, businesses get the chance to inform clients of the recent changes made to goods and services. The customers should be fully informed of any changes like the features, enhancements and functionalities. 

This is all possible with Bulk SMS services.  Customers of the company can receive timely updates. Various sectors including the healthcare, hospital industry, employment portal and others can heavily advertise to customers alongside making profits. Other than that, Bulk SMS helps all of the firms build a reputation for being devoted and considerate to people.

6. Enhanced Customer Feedback 

Customers are more likely to give you favourable feedback if they are happy with the goods or services. Alongside this, the ways an organization communicates also matter the most. When positive comments are received, it can result in a recommendation.

This means that giving customers a positive experience with bulk SMS might encourage repeat business from clients, especially the ones who have similar demands and interests.

Hire the Best Bulk SMS Marketing Services for Your Business

When aiming to promote the growth of your business, Bulk SMS marketing services are what you need. And to get professional services, you can come to us at Awaz De India which is not only reputed but also popular. 

Being founded in the year of 2015, we are the fastest-growing telephony companies that assist businesses of all types. With a team of knowledgeable experts and the use of the latest technologies, we manage operations smartly and efficiently. Additionally, all the services available on our platform are exclusively cheap.

In the Last Decade, Communication Technology Has Seen Various Strides and Updates and Has Been Steadily Growing with the It Sector.

Communication Doesn’t Need a Mobile Device Now to Function Effectively, Neither Does It Need Any Human Intervention. There Are Various Methods Available to Communicate with Your Target Audience and Share Information That Can Be of Use to Them.

One of These Communication Methods Is Bulk Sms. It Is Used in Various Industries to Communicate Different Types of Information to Their Users.

• E-Commerce
• Travel and Tourism
• Banking Industry
• Real Estate
• Edtech Companies
• Automobile Dealers
• Courier and Logistics
• Advertising and Event Management
• Customer Durable
• Stockbroking
• Retail Industry

After the Recent Developments in the It and Telecom Sectors, the Cyber and Data Security of Users Has Also Become an Issue. Considering These Issues, There Were New Legal Compliance Made by the Trai.

Dlt Registration Was One of These Legal Requirements. It Came into Effect on May 31st, 2020. When Trai Directed All Operators to Restrict Traffic for Principal Entities That Do Not Have Their Header and Sender Ids Registered with Dlt,

Approximately 60–65% of the Total World Population Prefers Sms Over Other Communication Mediums. Sms Is Used in All Major Sectors and Industries as It Is Still More Trusted and Faster. Bulk Sms Is More Authentic and Fast as Compared to Other Sources of Communication. There Are So Many Companies That Provide Bulk Sms Services.

Also, There Are Different Types of Sms. the Major Classification Goes As-Promotional Sms and Transactional Sms.

Promotional Sms Are the Sms That Are Used to Inform Customers About Special Offers, Deals, and Discounts. When Mobile Users Sign Up to Receive Texts from Your Company. They Basically Want Instant Updates About Discounts and Offers That Are Highly Exclusive. These Types of Sms Promotions Drive Instant Sales and Lead to Overall Success.

Transactional Sms Are Basically Informative Messages That Tell the Customer or User About How to Use Your Product or Service. It Also Includes Otp, Delivery Success Messages or Any Type of Message That Confirms the Start or Completion of a Transaction.

Now Let’s Talk About Bulk Sms Service Providers. There Are Many Service Providers in India of This Service, but Only a Few Are Trusted and Authentic, Who Follow All the Guidelines Given by the Trai and Guarantee the Successful Delivery of Messages to the Right Audience Within the Given Time Frame. Most of Them Are Companies That Do Not Even Care About Checking the Content and Its Relevancy. Awaz De India Is One of Those Service Providers That Guarantees Good Delivery to the Right Target Audience.

Any firm can engage with its customers easily via SMS marketing. You can quickly communicate with your target audience and give across offers and chances.

Even though businesses understand the value of an SMS program, many are unsure about what to do with it once it goes live.

In fact, 47% of customers stated they would respond poorly if a business didn’t provide a way to text.

That’s why we chose to assist you in developing a precisely targeted SMS campaign. 

Develop an SMS marketing strategy.

Before starting up with your campaign, you should know the reason behind doing so. Analyze and design your marketing campaign before you plan on sending it to your customers.

Segment your SMS marketing users

Your campaigns must be pertinent if you want to succeed with SMS marketing. Because they are worthless if they are not relevant. Segmenting your subscribers based on interests, location, and behavior is essential for making your SMS campaigns relevant. Sending tailored SMS campaigns can be done right away with the help of segmenting your list.

Pay attention to your SMS campaign send time

The success of SMS campaigns is largely dependent on timing. No matter how effective your SMS marketing is, it won’t be effective if they reach your clients’ phones at the wrong moment.

Pay attention to the send time of your SMS campaigns for successful outcomes. Before choosing the send time, you should consider the following questions:

What time zone do your clients reside in?

What time of day (check your data to determine the ideal time) did users like to receive your SMS campaigns?

Adapt the send time of your SMS campaigns for higher conversion rates, and don’t forget to localize it for your customers’ distinct time zones.

Pick the right SMS campaign frequency 

No matter how effective your SMS campaigns are, if the frequency is off, all of your hard work in developing effective SMSes would be for naught.

How many SMS campaigns should you send, is the question at hand.

Well, there isn’t a set amount. The frequency that will be suitable for one company might not be suitable for another. Because it differs depending on the industry, company strategy, etc., and because engagement should also have an impact.

The appropriate SMS frequency for each business must be determined in the end, although the quick response is:

As long as you are providing your prospect or customer with genuine value, you are free to send as many SMS messages as you like.

Personalize SMS campaign

We all know that personalization works, but very few brands personalize their SMS marketing. However, if you want SMS marketing to have a strong return on investment, you should.

Use the fundamentals, such as the person’s name and location, to start. then proceed to develop. To create SMS campaigns that are extremely targeted, you can use data such as behavioral and profile information.

Use all SMS campaign space

SMS campaigns give you a character limit of 160; use this space wisely by cramming as much information as you can.

If you want the reader to take action, don’t forget to add a URL. However, avoid bombarding the reader. Just use one URL at a time.

Final Edit

Although SMS is one of the best advertising channels, it is important to remember that SMS marketing is a continuous process rather than a single event. You must therefore test and improve your messaging. Your SMS campaign ROI will increase if you take this action.

Test the offer, the SMS copy, the ideal day and time to send the SMS, as well as the offer itself. Your SMS campaigns can be improved to be more effective and generate a higher return on investment. Your company can make a lot of money through SMS marketing, but in order to be effective, your SMS campaigns must be well-planned and targeted.

SMS can be used for various different purposes that can be modified in any way according to the needs of the business. 

ETA notifications: Customers can receive real-time updates and projected delivery times via SMS from companies like rideshare and delivery services.

Service alerts: For companies like IT administrators, alert notifications can be quite important. You could, for instance, receive urgent alerts for outages or errors that demand immediate attention.

Lead alerts: When prospective prospects request information, sales teams can utilize automated SMS to deliver alerts.

Reminders for appointments: Companies use SMS to send customers streamlined reminders and other critical details, from beauty salons to healthcare providers.

Marketing messages: With SMS business solutions, you can share updates like new product launches, send coupons and discounts, let customers know about competitions and sweepstakes, and much more.

Conversations: SMS can be used by businesses to communicate with customers in dialogues like customer service exchanges and anonymous chats.

Are you ready to work with a bulk SMS service provider to start engaging your clients via text? Learn more about Awaz De India’s Sms messaging and get started right away!

Bulk SMS has been in the technology industry for a long now but only a few of the industries actually use it to its full potential. The solution is one the easiest and fastest means to stay connected and engage with your customers within minutes.

The service is useful for every business, irrespective of the industry they are in.

E-commerce Sector:

Bulk SMS can be of huge advantage to the e-commerce business. The business mainly runs online, justifying the sector. The service can be used to send alerts to customers related to the order booked, dispatch, or any other information that needs to be sent immediately. Apart from this, the sector can use the service for after-sales to receive feedback from their clients. 

Education Sector:

The education sector has adapted the Bulk SMS services mainly after the pandemic has hit the system hard. Bulk SMS is a complete solution for schools, colleges and to communicate with parents. Education institutions have been using bulk SMS to spread information related to meetings and assignments to reach those where there is least or no internet connectivity.  

Banking and Financial Sector:

The use of Bulk SMS in the banking and financial sector will help your gain a competitive adventive in the market. The service helps you keep your customers stay updated and connected with the ongoing services. Messages can play a huge part in your business to send customers offers, schemes, and discounts to make them stick with your company for long.

Automobile Sector:

In India, the airline sector has seen a drastic change over the years. Upper-middle-class has been using airline services to travel rather than trains. Bulk SMS has been in use for the sector to help airlines and air ticketing companies to interact with the target audiences and market their services with upcoming offers and discounts.

Real Estate Business:

The advent of mobile phones has taken over the unlimited and sometimes unnecessary spending of money on newspaper advertisements or hoarding by real estate agents. Now as the bulk SMS has been introduced as a mode that is pay-as-you-go, it has become one of the most commonly used mediums to convey information to a wide range of audiences and stay connected with them for the long term.

These are just a few of the examples where Bulk SMS is used as a means of communication. You can learn more about the service depending on the type of business you have.

Contact Awaz De India.in for more information and plans that will suit your company the best.

Distributed Ledger Technology has literally revolutionized the system of messaging. It has broken down the barriers to entry and has helped entities to connect with customers easily.

DLT has upgraded the system with multiple features to help businesses transact securely and reliably.

• Decentralisation and distribution –  DLT is all about a “decentralized” network against the conventional centralized one which eliminates the need for a central authority to keep a check against manipulation. It makes the copies stored across the network to be immune to a cyber-crime.

• Fraud management – With the implementation of DLT, it has become much easier to prevent fraud related to multiple funding of the same receivables through unrelated providers. This has resulted in the acceleration of the business process, easy exchange of information, and consistent user experience.

• Transparent and trusted – DLT, being a decentralized system needs the parties to become transparent and open because there is no central authority to govern the coordination. Not only does DLT assure trust and transparency, but it also reduces transaction costs and increases efficiency.

• Data privacy and security – The technology gives the power of storing personal data into the hands of regular users to be able to verify the transactions themselves, which makes it trustworthy and secure for businesses.

• Empowering the end-users – DLT puts the end-users in control of their own data and improves user’s trust in carrying out transactions. It gives human-to-human trust that we need in society.

• 0 identity crisis – One of the main reasons for TRAI to implement DLT was to stop the unsolicited communication by fake identities. With DLT in action, there is no scope for spamming by frauds and unregistered entities.

• Spam reduction – The technology aims to curb Unsolicited Commercial Communication (UCC) and enables spam calls and messages. After registering on the DLT portal, telemarketers can only use designated number series and SMS services to connect with customers. Before any SMS is sent to the customers, the details of the messages are sent to the portal for verification.

• Traceable – When you register your entity on a DLT platform, you enter information that can be used in the future by the designated authority. DLT doesn’t allow any other entities that are not registered on the platform to connect or send messages to the customers which makes it easy for the authority to trace the entity that has information entered on the platform.

Following all the TRAI directives, Telecom operators have started registering for necessary templates in DLT platforms.

Please follow the following steps to register for the SMS template

STEP-1: Log into your dashboard with your registered username and password to receive the OTP.

STEP-2: On the left-hand side, click on “template”. This will direct you to the template page. Following this, you can see a “add new template” option on your right side of the screen.

Step-3: A format to register for the template will appear as shown below. Fill in all the required details.

Template Name- Fill it for your own use to remember the template information.

Communication type- Select “SMS”

Content-Type- There are four types of content available- Transactional, promotional, service implicit, and service explicit. Choose the type of content you want to register your template for.

Content category- Select the type of industry you’re dealing in.

Template type– Select “text”

STEP-4: Select the sender ID from which the SMS content has to be sent.

STEP-5: Copy/paste or type the message both for static and dynamic content with variable fields. After typing, click on add variable at the required point in the SMS.

STEP-6: Once the template is submitted, you’ll be redirected to the page having the summary as well as the status of your template.

STEP-7: Once the template is approved and the status is changed to active, you can click on the status button to get your template ID.

TRAI (Telecom Regulatory Authority of India) released a regulation in 2018 to implement the registration of Distributed Ledger Technology (DLT) in order to enhance control over fraudulent activities and to prevent customers from Unsolicited Commercial Communication (UCC). You can read all about DLT and about its advantages here.

Now, as part of their Phase-3 implementation, TRAI introduced another regulation. Before this, any organization wanting to connect with customers through SMS has to

–        Get their KYC done

–        Get their Sender ID approved and linked to the registered companies.

In addition to this, from March 2021, you also have to get your SMS content template registered that you want to send to your customer. The term is known as “Consent Template Registration” which is defined as a distributed ledger for registration of consent template (DL-TCS) that keeps a record of unique consent template identity along with the content of template and details of the sender who got it registered, in a secured manner.

There are 4 different types of content types depending on, which way you want to communicate with your customers.

Transactional SMS- Any message which contains OTP (mainly banking transactions) and requires to complete transaction initiated by the customer.

Promotional SMS- Message sent to promote any goods or services is said to be promotional in nature. These messages are sent to customers based on their preferences.

Service Explicit- Promotional offer messages sent to customers after receiving their consent will come under this category.

Service Implicit- Any message that is sent based on a customer’s action or his existing relationship with the entity, that is not promotional is considered as service implicit.

You can get any telemarketer to register it for you or you can register it yourself.

Before going ahead to register your template, take notes of these things.

–        While creating the content of the template, it is mandatory to mention the brand name in the content field.

–        The brand name can be in any form- Business name, brand name, trademark.

–        To create a template in the regional language, use the “copy/paste message” option

–        Never manually modify the variable once entered in the message box, it will not be considered a variable anymore.

Apart from all these, there will still be a question on how to register your SMS template. Refer to these steps to get your SMS template successfully registered.

What is the aim of digital marketing or say, any company? Sales. Bulk SMS service offers an efficient platform for the customers that a business wants to provide to take its marketing game to the next level.

Digital marketing companies are on a boom and who doesn’t want to take their company onto a higher level. A company that itself is a component of marketing, utilizing internet and online-based digital technologies has to have the ability to reach their clients even at places with less or no internet accessibility.

Following the term digital, which is widely accepted as one that means being placed and promoted through web-resources & social networks & alike, mobile marketing or Bulk SMS could act as an assistant for the promotion or customer care tool.

Apart from being the promotional tool for the new target audiences, bulk SMS service can be used for opt-in-contacts to be retargeted with some information of the company, their upcoming products, or services. This is just not it, you can even convey your messages through attachments containing PDFs, spreadsheets, images, or videos for a visual representation to grab customer’s attention.

Bulk SMS benefits business in different ways, but taking digital marketing business into consideration, here are a few that will add up to their revenue:

Digital marketing companies are on a boom and who doesn’t want to take their company onto a higher level. A company that itself is a component of marketing, utilizing internet and online-based digital technologies has to have the ability to reach their clients even at places with less or no internet accessibility.

Following the term digital, which is widely accepted as one that means being placed and promoted through web-resources & social networks & alike, mobile marketing or Bulk SMS could act as an assistant for the promotion or customer care tool.

Apart from being the promotional tool for the new target audiences, bulk SMS service can be used for opt-in-contacts to be retargeted with some information of the company, their upcoming products, or services. This is just not it, you can even convey your messages through attachments containing PDFs, spreadsheets, images, or videos for a visual representation to grab customer’s attention.

Bulk SMS benefits business in different ways, but taking digital marketing business into consideration, here are a few that will add up to their revenue:

Target new and existing customers

­­SMS does target every kind of customer, whether it’s new or existing. With the Bulk SMS service, you can decide what type of message to be sent to which contacts.

Expand your Reach

­SMS is one such tool that can be sent to everyone irrespective of their internet connection. An important message or delivery can be sent to someone through SMS even if they aren’t in the internet accessible zone.

Affordable and cost-effective service

Bulk SMS service is the most affordable communication service available to reach millions of users. You can have a monthly, annual, or pay-per-message subscription depending on your need.

Instant Communication

SMS services ensure the delivery of time-sensitive messages and alerts. Companies operating in the digital marketing business can send their clients’ real-time reports and important messages within a fraction of seconds.

Build customer relationship

When companies stay consistent and in touch with their client, it builds a relationship with
the customers, ensuring reliability and trust within them. Powerful APIs arranged between the
agency and SMS provider enhances customer engagement.

A complimentary addition to E-Mail marketing­­­

When companies stay consistent and in touch with their client, it builds a relationship with the customers, ensuring reliability and trust within them. Powerful APIs arranged between the agency and SMS provider enhances customer engagement.

SMS and E-Mail marketing are two complementary channels. You can create campaigns through both channels, using email for including more detailed information and SMS to communicate more time-sensitive or urgent information. SMS can also act as a reminder for people to check their E-Mails.

 As a result, it can be said that SMS is a highly personalized form of tool. A survey found out that almost 98% of the receivers open their messages, making SMS the most effective form of communication/marketing tool.

The APIs provided by the cloud telephony company give you various other features when it comes to opting for bulk SMS service. You can read about other features here.