In the Last Decade, Communication Technology Has Seen Various Strides and Updates and Has Been Steadily Growing with the It Sector.

Communication Doesn’t Need a Mobile Device Now to Function Effectively, Neither Does It Need Any Human Intervention. There Are Various Methods Available to Communicate with Your Target Audience and Share Information That Can Be of Use to Them.

One of These Communication Methods Is Bulk Sms. It Is Used in Various Industries to Communicate Different Types of Information to Their Users.

• E-Commerce
• Travel and Tourism
• Banking Industry
• Real Estate
• Edtech Companies
• Automobile Dealers
• Courier and Logistics
• Advertising and Event Management
• Customer Durable
• Stockbroking
• Retail Industry

After the Recent Developments in the It and Telecom Sectors, the Cyber and Data Security of Users Has Also Become an Issue. Considering These Issues, There Were New Legal Compliance Made by the Trai.

Dlt Registration Was One of These Legal Requirements. It Came into Effect on May 31st, 2020. When Trai Directed All Operators to Restrict Traffic for Principal Entities That Do Not Have Their Header and Sender Ids Registered with Dlt,

Approximately 60–65% of the Total World Population Prefers Sms Over Other Communication Mediums. Sms Is Used in All Major Sectors and Industries as It Is Still More Trusted and Faster. Bulk Sms Is More Authentic and Fast as Compared to Other Sources of Communication. There Are So Many Companies That Provide Bulk Sms Services.

Also, There Are Different Types of Sms. the Major Classification Goes As-Promotional Sms and Transactional Sms.

Promotional Sms Are the Sms That Are Used to Inform Customers About Special Offers, Deals, and Discounts. When Mobile Users Sign Up to Receive Texts from Your Company. They Basically Want Instant Updates About Discounts and Offers That Are Highly Exclusive. These Types of Sms Promotions Drive Instant Sales and Lead to Overall Success.

Transactional Sms Are Basically Informative Messages That Tell the Customer or User About How to Use Your Product or Service. It Also Includes Otp, Delivery Success Messages or Any Type of Message That Confirms the Start or Completion of a Transaction.

Now Let’s Talk About Bulk Sms Service Providers. There Are Many Service Providers in India of This Service, but Only a Few Are Trusted and Authentic, Who Follow All the Guidelines Given by the Trai and Guarantee the Successful Delivery of Messages to the Right Audience Within the Given Time Frame. Most of Them Are Companies That Do Not Even Care About Checking the Content and Its Relevancy. Awaz De India Is One of Those Service Providers That Guarantees Good Delivery to the Right Target Audience.

Distributed Ledger Technology has literally revolutionized the system of messaging. It has broken down the barriers to entry and has helped entities to connect with customers easily.

DLT has upgraded the system with multiple features to help businesses transact securely and reliably.

• Decentralisation and distribution –  DLT is all about a “decentralized” network against the conventional centralized one which eliminates the need for a central authority to keep a check against manipulation. It makes the copies stored across the network to be immune to a cyber-crime.

• Fraud management – With the implementation of DLT, it has become much easier to prevent fraud related to multiple funding of the same receivables through unrelated providers. This has resulted in the acceleration of the business process, easy exchange of information, and consistent user experience.

• Transparent and trusted – DLT, being a decentralized system needs the parties to become transparent and open because there is no central authority to govern the coordination. Not only does DLT assure trust and transparency, but it also reduces transaction costs and increases efficiency.

• Data privacy and security – The technology gives the power of storing personal data into the hands of regular users to be able to verify the transactions themselves, which makes it trustworthy and secure for businesses.

• Empowering the end-users – DLT puts the end-users in control of their own data and improves user’s trust in carrying out transactions. It gives human-to-human trust that we need in society.

• 0 identity crisis – One of the main reasons for TRAI to implement DLT was to stop the unsolicited communication by fake identities. With DLT in action, there is no scope for spamming by frauds and unregistered entities.

• Spam reduction – The technology aims to curb Unsolicited Commercial Communication (UCC) and enables spam calls and messages. After registering on the DLT portal, telemarketers can only use designated number series and SMS services to connect with customers. Before any SMS is sent to the customers, the details of the messages are sent to the portal for verification.

• Traceable – When you register your entity on a DLT platform, you enter information that can be used in the future by the designated authority. DLT doesn’t allow any other entities that are not registered on the platform to connect or send messages to the customers which makes it easy for the authority to trace the entity that has information entered on the platform.

Following all the TRAI directives, Telecom operators have started registering for necessary templates in DLT platforms.

Please follow the following steps to register for the SMS template

STEP-1: Log into your dashboard with your registered username and password to receive the OTP.

STEP-2: On the left-hand side, click on “template”. This will direct you to the template page. Following this, you can see a “add new template” option on your right side of the screen.

Step-3: A format to register for the template will appear as shown below. Fill in all the required details.

Template Name- Fill it for your own use to remember the template information.

Communication type- Select “SMS”

Content-Type- There are four types of content available- Transactional, promotional, service implicit, and service explicit. Choose the type of content you want to register your template for.

Content category- Select the type of industry you’re dealing in.

Template type– Select “text”

STEP-4: Select the sender ID from which the SMS content has to be sent.

STEP-5: Copy/paste or type the message both for static and dynamic content with variable fields. After typing, click on add variable at the required point in the SMS.

STEP-6: Once the template is submitted, you’ll be redirected to the page having the summary as well as the status of your template.

STEP-7: Once the template is approved and the status is changed to active, you can click on the status button to get your template ID.

TRAI (Telecom Regulatory Authority of India) released a regulation in 2018 to implement the registration of Distributed Ledger Technology (DLT) in order to enhance control over fraudulent activities and to prevent customers from Unsolicited Commercial Communication (UCC). You can read all about DLT and about its advantages here.

Now, as part of their Phase-3 implementation, TRAI introduced another regulation. Before this, any organization wanting to connect with customers through SMS has to

–        Get their KYC done

–        Get their Sender ID approved and linked to the registered companies.

In addition to this, from March 2021, you also have to get your SMS content template registered that you want to send to your customer. The term is known as “Consent Template Registration” which is defined as a distributed ledger for registration of consent template (DL-TCS) that keeps a record of unique consent template identity along with the content of template and details of the sender who got it registered, in a secured manner.

There are 4 different types of content types depending on, which way you want to communicate with your customers.

Transactional SMS- Any message which contains OTP (mainly banking transactions) and requires to complete transaction initiated by the customer.

Promotional SMS- Message sent to promote any goods or services is said to be promotional in nature. These messages are sent to customers based on their preferences.

Service Explicit- Promotional offer messages sent to customers after receiving their consent will come under this category.

Service Implicit- Any message that is sent based on a customer’s action or his existing relationship with the entity, that is not promotional is considered as service implicit.

You can get any telemarketer to register it for you or you can register it yourself.

Before going ahead to register your template, take notes of these things.

–        While creating the content of the template, it is mandatory to mention the brand name in the content field.

–        The brand name can be in any form- Business name, brand name, trademark.

–        To create a template in the regional language, use the “copy/paste message” option

–        Never manually modify the variable once entered in the message box, it will not be considered a variable anymore.

Apart from all these, there will still be a question on how to register your SMS template. Refer to these steps to get your SMS template successfully registered.

Distributed Ledger Technology (DLT) aka Blockchain

A distributed ledger is a type of database that is shared and updated independently by each participant or node in a large network. The distributed ledger records transactions among network participants. Changes to the ledger are made only when network participants agree to do so by consensus, and every record has a timestamp and unique cryptographic signature that enables accurate auditing.

Blockchain is essentially a kind of distributed ledger that records transactions in a public or private peer-to-peer network. Information is added onto the ledger in cryptographic hash-link blocks, with each new block linked to the previous block in a chain.

TRAI and DLT

The draft Regulations require access providers to record the consent and preferences of users on a consent register and a preference register respectively, using DLT. The user is further given the option to withdraw consent, if the consent is abused or is no longer relevant. This is meant to independently and cryptographically secure the user’s information to enable a consensus based bookkeeping of their consent and preferences. Consensus is key to lowering the risk of fraudulent transactions, because it ensures that all transactions are recorded with every participant’s consent. Thus, for tampering to occur, it must be approved by all the participants in the network at exactly the same time. This is enabled through consensus algorithms.

Click here to access the new regulation.

With this communication we intend to keep you informed about the multiple phases for implementing the above Regulation which is mandated the use of Blockchain technology also known as Distributed Ledger Technology (DLT) to implement the solution. All operators have already implemented the DLT system (Blockchain technology) and first phase of regulation is to register all Entity/Enterprise on New platform which is mandatory.

Awaz De India India Pvt Ltd. is already registered as a Telemarketer on operator’s DLT platform and we need you to proactively engage in this and register through the following link:

Principal Entity: https://smartping.live/entity/register-with

Documents that are required for registration are as follows

1) PAN Card, self attested by the signatory,

2) GST certificate, self attested by the signatory

3) Company Address Proof,self attested by the signatory, eg last three months telephone bill

4) Authorisation document

For corporate wanting to do self registration on the DLT platform, attached is a step wise screenshots of the process to be followed for self registration

Step1– Select New Registration and fill the relevant details

Step2-Fill the company information

Step3– Upload the company KYC documents

Step4– Authorized Personnel Information Fill the details of the authorized personnel of you company and upload the authorization letter on your letter head (Sample authorized format attached as file name –“Draft Authority letter”

Step5– Click on Submit button

Step6-You will receive a OTP, enter that and submit

Step7– Verification link will be sent on the registered email id, post the verification you will receive the login credentials on email.

Step8– Once you receive the login credentials, log in and the click on Telemarketer Request and there enter the DLT Telemarketer registration no of Awaz De India India Pvt Ltd, which is 1702157422697906136 (if you use Awaz De India’s services)

Step9– Post your selection of Awaz De India, we will approve the same through our login and Awaz De India will start reflecting under the header Approved Telemarketer:

Step10-Click on Header tab & then click on New Header:

Step11-The following page will open, enter your existing Promotional & Transactional sender ids:

Please note that anyone who fails to register will become non compliant and shall not be able to send SMS. You may choose to register yourself directly alternatively you can share the required documents and we can register for you on your behalf.

The telecom operators have waived off the registration amount of Rs. 5900/- till 5th Feb’20, post which the same shall be chargeable.

For any further information/clarification you may write back to us or call on 9810868018.