In the Last Decade, Communication Technology Has Seen Various Strides and Updates and Has Been Steadily Growing with the It Sector.

Communication Doesn’t Need a Mobile Device Now to Function Effectively, Neither Does It Need Any Human Intervention. There Are Various Methods Available to Communicate with Your Target Audience and Share Information That Can Be of Use to Them.

One of These Communication Methods Is Bulk Sms. It Is Used in Various Industries to Communicate Different Types of Information to Their Users.

• E-Commerce
• Travel and Tourism
• Banking Industry
• Real Estate
• Edtech Companies
• Automobile Dealers
• Courier and Logistics
• Advertising and Event Management
• Customer Durable
• Stockbroking
• Retail Industry

After the Recent Developments in the It and Telecom Sectors, the Cyber and Data Security of Users Has Also Become an Issue. Considering These Issues, There Were New Legal Compliance Made by the Trai.

Dlt Registration Was One of These Legal Requirements. It Came into Effect on May 31st, 2020. When Trai Directed All Operators to Restrict Traffic for Principal Entities That Do Not Have Their Header and Sender Ids Registered with Dlt,

Approximately 60–65% of the Total World Population Prefers Sms Over Other Communication Mediums. Sms Is Used in All Major Sectors and Industries as It Is Still More Trusted and Faster. Bulk Sms Is More Authentic and Fast as Compared to Other Sources of Communication. There Are So Many Companies That Provide Bulk Sms Services.

Also, There Are Different Types of Sms. the Major Classification Goes As-Promotional Sms and Transactional Sms.

Promotional Sms Are the Sms That Are Used to Inform Customers About Special Offers, Deals, and Discounts. When Mobile Users Sign Up to Receive Texts from Your Company. They Basically Want Instant Updates About Discounts and Offers That Are Highly Exclusive. These Types of Sms Promotions Drive Instant Sales and Lead to Overall Success.

Transactional Sms Are Basically Informative Messages That Tell the Customer or User About How to Use Your Product or Service. It Also Includes Otp, Delivery Success Messages or Any Type of Message That Confirms the Start or Completion of a Transaction.

Now Let’s Talk About Bulk Sms Service Providers. There Are Many Service Providers in India of This Service, but Only a Few Are Trusted and Authentic, Who Follow All the Guidelines Given by the Trai and Guarantee the Successful Delivery of Messages to the Right Audience Within the Given Time Frame. Most of Them Are Companies That Do Not Even Care About Checking the Content and Its Relevancy. Awaz De India Is One of Those Service Providers That Guarantees Good Delivery to the Right Target Audience.

Bulk SMS has been in the technology industry for a long now but only a few of the industries actually use it to its full potential. The solution is one the easiest and fastest means to stay connected and engage with your customers within minutes.

The service is useful for every business, irrespective of the industry they are in.

E-commerce Sector:

Bulk SMS can be of huge advantage to the e-commerce business. The business mainly runs online, justifying the sector. The service can be used to send alerts to customers related to the order booked, dispatch, or any other information that needs to be sent immediately. Apart from this, the sector can use the service for after-sales to receive feedback from their clients. 

Education Sector:

The education sector has adapted the Bulk SMS services mainly after the pandemic has hit the system hard. Bulk SMS is a complete solution for schools, colleges and to communicate with parents. Education institutions have been using bulk SMS to spread information related to meetings and assignments to reach those where there is least or no internet connectivity.  

Banking and Financial Sector:

The use of Bulk SMS in the banking and financial sector will help your gain a competitive adventive in the market. The service helps you keep your customers stay updated and connected with the ongoing services. Messages can play a huge part in your business to send customers offers, schemes, and discounts to make them stick with your company for long.

Automobile Sector:

In India, the airline sector has seen a drastic change over the years. Upper-middle-class has been using airline services to travel rather than trains. Bulk SMS has been in use for the sector to help airlines and air ticketing companies to interact with the target audiences and market their services with upcoming offers and discounts.

Real Estate Business:

The advent of mobile phones has taken over the unlimited and sometimes unnecessary spending of money on newspaper advertisements or hoarding by real estate agents. Now as the bulk SMS has been introduced as a mode that is pay-as-you-go, it has become one of the most commonly used mediums to convey information to a wide range of audiences and stay connected with them for the long term.

These are just a few of the examples where Bulk SMS is used as a means of communication. You can learn more about the service depending on the type of business you have.

Contact Awaz De India.in for more information and plans that will suit your company the best.

Distributed Ledger Technology has literally revolutionized the system of messaging. It has broken down the barriers to entry and has helped entities to connect with customers easily.

DLT has upgraded the system with multiple features to help businesses transact securely and reliably.

• Decentralisation and distribution –  DLT is all about a “decentralized” network against the conventional centralized one which eliminates the need for a central authority to keep a check against manipulation. It makes the copies stored across the network to be immune to a cyber-crime.

• Fraud management – With the implementation of DLT, it has become much easier to prevent fraud related to multiple funding of the same receivables through unrelated providers. This has resulted in the acceleration of the business process, easy exchange of information, and consistent user experience.

• Transparent and trusted – DLT, being a decentralized system needs the parties to become transparent and open because there is no central authority to govern the coordination. Not only does DLT assure trust and transparency, but it also reduces transaction costs and increases efficiency.

• Data privacy and security – The technology gives the power of storing personal data into the hands of regular users to be able to verify the transactions themselves, which makes it trustworthy and secure for businesses.

• Empowering the end-users – DLT puts the end-users in control of their own data and improves user’s trust in carrying out transactions. It gives human-to-human trust that we need in society.

• 0 identity crisis – One of the main reasons for TRAI to implement DLT was to stop the unsolicited communication by fake identities. With DLT in action, there is no scope for spamming by frauds and unregistered entities.

• Spam reduction – The technology aims to curb Unsolicited Commercial Communication (UCC) and enables spam calls and messages. After registering on the DLT portal, telemarketers can only use designated number series and SMS services to connect with customers. Before any SMS is sent to the customers, the details of the messages are sent to the portal for verification.

• Traceable – When you register your entity on a DLT platform, you enter information that can be used in the future by the designated authority. DLT doesn’t allow any other entities that are not registered on the platform to connect or send messages to the customers which makes it easy for the authority to trace the entity that has information entered on the platform.

Following all the TRAI directives, Telecom operators have started registering for necessary templates in DLT platforms.

Please follow the following steps to register for the SMS template

STEP-1: Log into your dashboard with your registered username and password to receive the OTP.

STEP-2: On the left-hand side, click on “template”. This will direct you to the template page. Following this, you can see a “add new template” option on your right side of the screen.

Step-3: A format to register for the template will appear as shown below. Fill in all the required details.

Template Name- Fill it for your own use to remember the template information.

Communication type- Select “SMS”

Content-Type- There are four types of content available- Transactional, promotional, service implicit, and service explicit. Choose the type of content you want to register your template for.

Content category- Select the type of industry you’re dealing in.

Template type– Select “text”

STEP-4: Select the sender ID from which the SMS content has to be sent.

STEP-5: Copy/paste or type the message both for static and dynamic content with variable fields. After typing, click on add variable at the required point in the SMS.

STEP-6: Once the template is submitted, you’ll be redirected to the page having the summary as well as the status of your template.

STEP-7: Once the template is approved and the status is changed to active, you can click on the status button to get your template ID.

TRAI (Telecom Regulatory Authority of India) released a regulation in 2018 to implement the registration of Distributed Ledger Technology (DLT) in order to enhance control over fraudulent activities and to prevent customers from Unsolicited Commercial Communication (UCC). You can read all about DLT and about its advantages here.

Now, as part of their Phase-3 implementation, TRAI introduced another regulation. Before this, any organization wanting to connect with customers through SMS has to

–        Get their KYC done

–        Get their Sender ID approved and linked to the registered companies.

In addition to this, from March 2021, you also have to get your SMS content template registered that you want to send to your customer. The term is known as “Consent Template Registration” which is defined as a distributed ledger for registration of consent template (DL-TCS) that keeps a record of unique consent template identity along with the content of template and details of the sender who got it registered, in a secured manner.

There are 4 different types of content types depending on, which way you want to communicate with your customers.

Transactional SMS- Any message which contains OTP (mainly banking transactions) and requires to complete transaction initiated by the customer.

Promotional SMS- Message sent to promote any goods or services is said to be promotional in nature. These messages are sent to customers based on their preferences.

Service Explicit- Promotional offer messages sent to customers after receiving their consent will come under this category.

Service Implicit- Any message that is sent based on a customer’s action or his existing relationship with the entity, that is not promotional is considered as service implicit.

You can get any telemarketer to register it for you or you can register it yourself.

Before going ahead to register your template, take notes of these things.

–        While creating the content of the template, it is mandatory to mention the brand name in the content field.

–        The brand name can be in any form- Business name, brand name, trademark.

–        To create a template in the regional language, use the “copy/paste message” option

–        Never manually modify the variable once entered in the message box, it will not be considered a variable anymore.

Apart from all these, there will still be a question on how to register your SMS template. Refer to these steps to get your SMS template successfully registered.

What is the aim of digital marketing or say, any company? Sales. Bulk SMS service offers an efficient platform for the customers that a business wants to provide to take its marketing game to the next level.

Digital marketing companies are on a boom and who doesn’t want to take their company onto a higher level. A company that itself is a component of marketing, utilizing internet and online-based digital technologies has to have the ability to reach their clients even at places with less or no internet accessibility.

Following the term digital, which is widely accepted as one that means being placed and promoted through web-resources & social networks & alike, mobile marketing or Bulk SMS could act as an assistant for the promotion or customer care tool.

Apart from being the promotional tool for the new target audiences, bulk SMS service can be used for opt-in-contacts to be retargeted with some information of the company, their upcoming products, or services. This is just not it, you can even convey your messages through attachments containing PDFs, spreadsheets, images, or videos for a visual representation to grab customer’s attention.

Bulk SMS benefits business in different ways, but taking digital marketing business into consideration, here are a few that will add up to their revenue:

Digital marketing companies are on a boom and who doesn’t want to take their company onto a higher level. A company that itself is a component of marketing, utilizing internet and online-based digital technologies has to have the ability to reach their clients even at places with less or no internet accessibility.

Following the term digital, which is widely accepted as one that means being placed and promoted through web-resources & social networks & alike, mobile marketing or Bulk SMS could act as an assistant for the promotion or customer care tool.

Apart from being the promotional tool for the new target audiences, bulk SMS service can be used for opt-in-contacts to be retargeted with some information of the company, their upcoming products, or services. This is just not it, you can even convey your messages through attachments containing PDFs, spreadsheets, images, or videos for a visual representation to grab customer’s attention.

Bulk SMS benefits business in different ways, but taking digital marketing business into consideration, here are a few that will add up to their revenue:

Target new and existing customers

­­SMS does target every kind of customer, whether it’s new or existing. With the Bulk SMS service, you can decide what type of message to be sent to which contacts.

Expand your Reach

­SMS is one such tool that can be sent to everyone irrespective of their internet connection. An important message or delivery can be sent to someone through SMS even if they aren’t in the internet accessible zone.

Affordable and cost-effective service

Bulk SMS service is the most affordable communication service available to reach millions of users. You can have a monthly, annual, or pay-per-message subscription depending on your need.

Instant Communication

SMS services ensure the delivery of time-sensitive messages and alerts. Companies operating in the digital marketing business can send their clients’ real-time reports and important messages within a fraction of seconds.

Build customer relationship

When companies stay consistent and in touch with their client, it builds a relationship with
the customers, ensuring reliability and trust within them. Powerful APIs arranged between the
agency and SMS provider enhances customer engagement.

A complimentary addition to E-Mail marketing­­­

When companies stay consistent and in touch with their client, it builds a relationship with the customers, ensuring reliability and trust within them. Powerful APIs arranged between the agency and SMS provider enhances customer engagement.

SMS and E-Mail marketing are two complementary channels. You can create campaigns through both channels, using email for including more detailed information and SMS to communicate more time-sensitive or urgent information. SMS can also act as a reminder for people to check their E-Mails.

 As a result, it can be said that SMS is a highly personalized form of tool. A survey found out that almost 98% of the receivers open their messages, making SMS the most effective form of communication/marketing tool.

The APIs provided by the cloud telephony company give you various other features when it comes to opting for bulk SMS service. You can read about other features here.