In the Last Decade, Communication Technology Has Seen Various Strides and Updates and Has Been Steadily Growing with the It Sector.

Communication Doesn’t Need a Mobile Device Now to Function Effectively, Neither Does It Need Any Human Intervention. There Are Various Methods Available to Communicate with Your Target Audience and Share Information That Can Be of Use to Them.

One of These Communication Methods Is Bulk Sms. It Is Used in Various Industries to Communicate Different Types of Information to Their Users.

• E-Commerce
• Travel and Tourism
• Banking Industry
• Real Estate
• Edtech Companies
• Automobile Dealers
• Courier and Logistics
• Advertising and Event Management
• Customer Durable
• Stockbroking
• Retail Industry

After the Recent Developments in the It and Telecom Sectors, the Cyber and Data Security of Users Has Also Become an Issue. Considering These Issues, There Were New Legal Compliance Made by the Trai.

Dlt Registration Was One of These Legal Requirements. It Came into Effect on May 31st, 2020. When Trai Directed All Operators to Restrict Traffic for Principal Entities That Do Not Have Their Header and Sender Ids Registered with Dlt,

Approximately 60–65% of the Total World Population Prefers Sms Over Other Communication Mediums. Sms Is Used in All Major Sectors and Industries as It Is Still More Trusted and Faster. Bulk Sms Is More Authentic and Fast as Compared to Other Sources of Communication. There Are So Many Companies That Provide Bulk Sms Services.

Also, There Are Different Types of Sms. the Major Classification Goes As-Promotional Sms and Transactional Sms.

Promotional Sms Are the Sms That Are Used to Inform Customers About Special Offers, Deals, and Discounts. When Mobile Users Sign Up to Receive Texts from Your Company. They Basically Want Instant Updates About Discounts and Offers That Are Highly Exclusive. These Types of Sms Promotions Drive Instant Sales and Lead to Overall Success.

Transactional Sms Are Basically Informative Messages That Tell the Customer or User About How to Use Your Product or Service. It Also Includes Otp, Delivery Success Messages or Any Type of Message That Confirms the Start or Completion of a Transaction.

Now Let’s Talk About Bulk Sms Service Providers. There Are Many Service Providers in India of This Service, but Only a Few Are Trusted and Authentic, Who Follow All the Guidelines Given by the Trai and Guarantee the Successful Delivery of Messages to the Right Audience Within the Given Time Frame. Most of Them Are Companies That Do Not Even Care About Checking the Content and Its Relevancy. Awaz De India Is One of Those Service Providers That Guarantees Good Delivery to the Right Target Audience.

Any firm can engage with its customers easily via SMS marketing. You can quickly communicate with your target audience and give across offers and chances.

Even though businesses understand the value of an SMS program, many are unsure about what to do with it once it goes live.

In fact, 47% of customers stated they would respond poorly if a business didn’t provide a way to text.

That’s why we chose to assist you in developing a precisely targeted SMS campaign. 

Develop an SMS marketing strategy.

Before starting up with your campaign, you should know the reason behind doing so. Analyze and design your marketing campaign before you plan on sending it to your customers.

Segment your SMS marketing users

Your campaigns must be pertinent if you want to succeed with SMS marketing. Because they are worthless if they are not relevant. Segmenting your subscribers based on interests, location, and behavior is essential for making your SMS campaigns relevant. Sending tailored SMS campaigns can be done right away with the help of segmenting your list.

Pay attention to your SMS campaign send time

The success of SMS campaigns is largely dependent on timing. No matter how effective your SMS marketing is, it won’t be effective if they reach your clients’ phones at the wrong moment.

Pay attention to the send time of your SMS campaigns for successful outcomes. Before choosing the send time, you should consider the following questions:

What time zone do your clients reside in?

What time of day (check your data to determine the ideal time) did users like to receive your SMS campaigns?

Adapt the send time of your SMS campaigns for higher conversion rates, and don’t forget to localize it for your customers’ distinct time zones.

Pick the right SMS campaign frequency 

No matter how effective your SMS campaigns are, if the frequency is off, all of your hard work in developing effective SMSes would be for naught.

How many SMS campaigns should you send, is the question at hand.

Well, there isn’t a set amount. The frequency that will be suitable for one company might not be suitable for another. Because it differs depending on the industry, company strategy, etc., and because engagement should also have an impact.

The appropriate SMS frequency for each business must be determined in the end, although the quick response is:

As long as you are providing your prospect or customer with genuine value, you are free to send as many SMS messages as you like.

Personalize SMS campaign

We all know that personalization works, but very few brands personalize their SMS marketing. However, if you want SMS marketing to have a strong return on investment, you should.

Use the fundamentals, such as the person’s name and location, to start. then proceed to develop. To create SMS campaigns that are extremely targeted, you can use data such as behavioral and profile information.

Use all SMS campaign space

SMS campaigns give you a character limit of 160; use this space wisely by cramming as much information as you can.

If you want the reader to take action, don’t forget to add a URL. However, avoid bombarding the reader. Just use one URL at a time.

Final Edit

Although SMS is one of the best advertising channels, it is important to remember that SMS marketing is a continuous process rather than a single event. You must therefore test and improve your messaging. Your SMS campaign ROI will increase if you take this action.

Test the offer, the SMS copy, the ideal day and time to send the SMS, as well as the offer itself. Your SMS campaigns can be improved to be more effective and generate a higher return on investment. Your company can make a lot of money through SMS marketing, but in order to be effective, your SMS campaigns must be well-planned and targeted.

SMS can be used for various different purposes that can be modified in any way according to the needs of the business. 

ETA notifications: Customers can receive real-time updates and projected delivery times via SMS from companies like rideshare and delivery services.

Service alerts: For companies like IT administrators, alert notifications can be quite important. You could, for instance, receive urgent alerts for outages or errors that demand immediate attention.

Lead alerts: When prospective prospects request information, sales teams can utilize automated SMS to deliver alerts.

Reminders for appointments: Companies use SMS to send customers streamlined reminders and other critical details, from beauty salons to healthcare providers.

Marketing messages: With SMS business solutions, you can share updates like new product launches, send coupons and discounts, let customers know about competitions and sweepstakes, and much more.

Conversations: SMS can be used by businesses to communicate with customers in dialogues like customer service exchanges and anonymous chats.

Are you ready to work with a bulk SMS service provider to start engaging your clients via text? Learn more about Awaz De India’s Sms messaging and get started right away!

Distributed Ledger Technology has literally revolutionized the system of messaging. It has broken down the barriers to entry and has helped entities to connect with customers easily.

DLT has upgraded the system with multiple features to help businesses transact securely and reliably.

• Decentralisation and distribution –  DLT is all about a “decentralized” network against the conventional centralized one which eliminates the need for a central authority to keep a check against manipulation. It makes the copies stored across the network to be immune to a cyber-crime.

• Fraud management – With the implementation of DLT, it has become much easier to prevent fraud related to multiple funding of the same receivables through unrelated providers. This has resulted in the acceleration of the business process, easy exchange of information, and consistent user experience.

• Transparent and trusted – DLT, being a decentralized system needs the parties to become transparent and open because there is no central authority to govern the coordination. Not only does DLT assure trust and transparency, but it also reduces transaction costs and increases efficiency.

• Data privacy and security – The technology gives the power of storing personal data into the hands of regular users to be able to verify the transactions themselves, which makes it trustworthy and secure for businesses.

• Empowering the end-users – DLT puts the end-users in control of their own data and improves user’s trust in carrying out transactions. It gives human-to-human trust that we need in society.

• 0 identity crisis – One of the main reasons for TRAI to implement DLT was to stop the unsolicited communication by fake identities. With DLT in action, there is no scope for spamming by frauds and unregistered entities.

• Spam reduction – The technology aims to curb Unsolicited Commercial Communication (UCC) and enables spam calls and messages. After registering on the DLT portal, telemarketers can only use designated number series and SMS services to connect with customers. Before any SMS is sent to the customers, the details of the messages are sent to the portal for verification.

• Traceable – When you register your entity on a DLT platform, you enter information that can be used in the future by the designated authority. DLT doesn’t allow any other entities that are not registered on the platform to connect or send messages to the customers which makes it easy for the authority to trace the entity that has information entered on the platform.

Following all the TRAI directives, Telecom operators have started registering for necessary templates in DLT platforms.

Please follow the following steps to register for the SMS template

STEP-1: Log into your dashboard with your registered username and password to receive the OTP.

STEP-2: On the left-hand side, click on “template”. This will direct you to the template page. Following this, you can see a “add new template” option on your right side of the screen.

Step-3: A format to register for the template will appear as shown below. Fill in all the required details.

Template Name- Fill it for your own use to remember the template information.

Communication type- Select “SMS”

Content-Type- There are four types of content available- Transactional, promotional, service implicit, and service explicit. Choose the type of content you want to register your template for.

Content category- Select the type of industry you’re dealing in.

Template type– Select “text”

STEP-4: Select the sender ID from which the SMS content has to be sent.

STEP-5: Copy/paste or type the message both for static and dynamic content with variable fields. After typing, click on add variable at the required point in the SMS.

STEP-6: Once the template is submitted, you’ll be redirected to the page having the summary as well as the status of your template.

STEP-7: Once the template is approved and the status is changed to active, you can click on the status button to get your template ID.

TRAI (Telecom Regulatory Authority of India) released a regulation in 2018 to implement the registration of Distributed Ledger Technology (DLT) in order to enhance control over fraudulent activities and to prevent customers from Unsolicited Commercial Communication (UCC). You can read all about DLT and about its advantages here.

Now, as part of their Phase-3 implementation, TRAI introduced another regulation. Before this, any organization wanting to connect with customers through SMS has to

–        Get their KYC done

–        Get their Sender ID approved and linked to the registered companies.

In addition to this, from March 2021, you also have to get your SMS content template registered that you want to send to your customer. The term is known as “Consent Template Registration” which is defined as a distributed ledger for registration of consent template (DL-TCS) that keeps a record of unique consent template identity along with the content of template and details of the sender who got it registered, in a secured manner.

There are 4 different types of content types depending on, which way you want to communicate with your customers.

Transactional SMS- Any message which contains OTP (mainly banking transactions) and requires to complete transaction initiated by the customer.

Promotional SMS- Message sent to promote any goods or services is said to be promotional in nature. These messages are sent to customers based on their preferences.

Service Explicit- Promotional offer messages sent to customers after receiving their consent will come under this category.

Service Implicit- Any message that is sent based on a customer’s action or his existing relationship with the entity, that is not promotional is considered as service implicit.

You can get any telemarketer to register it for you or you can register it yourself.

Before going ahead to register your template, take notes of these things.

–        While creating the content of the template, it is mandatory to mention the brand name in the content field.

–        The brand name can be in any form- Business name, brand name, trademark.

–        To create a template in the regional language, use the “copy/paste message” option

–        Never manually modify the variable once entered in the message box, it will not be considered a variable anymore.

Apart from all these, there will still be a question on how to register your SMS template. Refer to these steps to get your SMS template successfully registered.